Craft that outlasts the trend it was never chasing.

Maati Saundhi sources handmade furniture, textile decor and craft objects from generational artisan families across India — from Kashmir to Manipur to Coimbatore — for wholesale buyers in the US, UK, Canada and UAE.

Where the name comes from

Petrichor — the scent of rain on dry earth.

Maati Saundhi is named for that particular smell — earth releasing what it has held onto through a dry season. It's the same instinct behind the workshops we source from: materials and techniques held and passed down, released one piece at a time.

We work with family workshops in small craft pockets across the country — not one region, but many — where skills move from one generation to the next rather than factories built to turn out volume. The result is furniture and objects meant to be bought once and kept for good — not replaced each season.

"Bought once, kept forever."
What we source

Three categories, one standard: made by hand, made to last.

Wood furniture

Handcrafted pieces from woodworking workshops across India, including Saharanpur, built with traditional joinery and finishing techniques.

Textile & fibre decor

Crochet, cotton and natural-fibre home pieces — lighting, textiles and soft furnishings made by hand.

Artisan handicrafts

Smaller decor and gift objects sourced from craft clusters across India — including Kashmir, Manipur and Coimbatore — chosen for finish and durability.

How it works

From workshop floor to your warehouse.

1

Sourcing

We identify and vet artisan workshops directly, prioritising craft quality, consistency and the ability to fulfil wholesale volumes.

2

Quality & sampling

Every product line is sampled and inspected against buyer specifications before an order is confirmed.

3

Export & compliance

Shipments are backed by proper export documentation and trade-compliance practice, so orders move cleanly through customs on both ends.

For wholesale buyers

Sourcing that's built for import, not just for a photoshoot.

We work with retailers, distributors and design-led wholesale buyers who need dependable volume without losing the handmade character of the product.

Markets servedCurrently shipping to buyers in the US, UK, Canada and UAE.
Flexible MOQsMinimum order quantities are set per workshop and product line — ask for specifics on any item.
Export-readyDocumentation and trade-compliance handled as part of the sourcing process, not an afterthought.

Start a conversation

Tell us what you're looking to source — we'll follow up with lead times, MOQs and pricing.